Museum of Broken Relationships Rebrand Branding | Typography  |  Art Direction  
The Museum of Broken Relationships is a physical and virtual public space created with the sole purpose of treasuring and sharing your heartbreak stories and symbolic possessions. It is a museum about you, about us, about the ways we love and lose.

Cut the Drama
This Valentine’s Day in several cities around the world huge bolt cutters will be installed for cutting off the love padlocks. In accordance with its mission to find a home for the heritage of broken love relationships, the Museum of Broken Relationships from Zagreb wishes to encourage everyone who broke up to also cut off their love padlocks and set their heart free symbolically, and at the same time physically unburden the bridges and other love padlocks carriers for new happy love relationships.

The bolt cutters will be installed on the same day in Moscow, Vienna, Berlin, Hamburg, London, Antwerp, Zagreb, Drvenik (Croatian coast) and San Francisco. The broken padlocks and stories behind them will find their home in the Museum of Broken Relationships, if their owners decide to share their experience by donating the padlock via

While the initiative starts on Valentine’s Day, its goal is to raise awareness and invite people who ended their relationships to break their love padlocks even after Valentine’s Day and send them to the Museum if they want. The initiative can be followed via social networks by using the hashtag #cutthedrama.


Photo Inspiration sourced from the Rhode Island School of Design’s Fleet Library Picture Collection. Taken from the “Valentines” folder.

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© Vanissa Wong 2024