Lowe’s Springfest Branding | Art Direction Deutsch LA | Client: Lowe’s SpringFest is a Lowe’s’ seasonal event designed to celebrate the new season and showcase an assortment of products that’ll help refresh your home. This event goes on for the entire spring season, celebrated in physical stores, OOH, and 360 digital campaigns.
We created a new visual identity for Lowe’s SpringFest that can work inside out. This new visual identity taps into a clean and graphic look and feel, empowering the latest Lowe’s branding. To maintain a distinct look for Lowe’s SpringFest 2021, the new design system incorporates graphic elements that symbolize nature and spring. By approaching this design in a festive and decorative aesthetic, SpringFest becomes something to look forward to and celebrate.