ADCOLOR FUTURES 2023 Branding |  Art Direction |  Print
Deutsch LA | Client: ADCOLOR
ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. The program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie.

The design system takes the following quote form this year’s theme (Double Down, Double Up) as inspiration for the typography and forms: “…strength and the multiplication of our individual efforts, amplifying them into a united force.” The variable type ‘tiny’ conveys this essence through its multiplying dots merging into one unified, amplified form. The dots represent connection, community and strength in solidarity.

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© Vanissa Wong 2024